Smart Collaboration for Sales Contract Negotiations If you ask the average person to define what's involved in the negotiation of a sales contract, they might characterize it as a kind of competition. In this analysis, both parties in such a negotiation wish to accomplish goals, and the other party represents an obstacle to accomplishing those goals. The party that accomplishes more of its goals might be said to have "won" the negotiation. Successful contract negotiations don't have to be all about